Founded in 1993 by
Michel Van de Velde, The Woody Group is engaged in the distribution of pajamas
and nightwear products in many European countries under Lords & Lilies, MANNED
and Woody brands. We were informally discussing a potential acquisition opportunity
with the owner of JellyCoe BVBA, which holds the trademark and distribution
rights of The Woody Group. And in 2017, when we had the right opportunity and at
the right time, we actively started the acquisition process with Erkan Kurt and
3 Seas Capital Partners.
Under the leadership of
Erkan Kurt, 3 Seas Capital Partners team successfully completed this
acquisition on our behalf as quickly, quietly and carefully as possible.
Throughout the process, they provided explanatory and satisfying answers to our
questions and they developed alternative solutions when we had concerns. We
would like to thank 3 Seas Capital Partners for providing sincere but
professional advice to our acquisition process and wish them continued success.